🧡 Workshop: Stand Out in Style: Practical Design Tools for Orchestras

Description

Discover how to create striking content that stands out in a crowded digital space—without needing a graphic design degree or fancy software. Workshop leaders Roslyn Wertheimer and Aly Gomez from Capacity Interactive cover basics of effective design and walk through how to set up a free Canva Brand Kit and templates. You’ll get shared language, easy-to-use tools, and practical tips you can start using immediately. This workshop is ideal for mid-to-small sized orchestras that do most of their digital marketing in-house with limited budgets.

Cost: $25/members; $50/not-yet-members

PRESENTERS

Roslyn Wertheimer (she/her), Senior Content Creator, Capacity Interactive

Roslyn believes people don’t fully realize how much they need the arts until they experience them firsthand. With a background in marketing at a large performing arts center, primarily focused on classical music programming, she brings both expertise and passion to the field. A lifelong orchestra enthusiast and classical trombone player, Roslyn has a deep personal connection to the art form that fuels their creativity.

Her true passion lies in social media content creation, where she finds joy in blending strategy with storytelling. Constantly inspired—whether by a clever TV commercial or a thought-provoking documentary—she is always looking for innovative ways to connect audiences with the arts. Serious about the craft yet energized by curiosity, Roslyn thrives at the intersection of creativity, engagement, and community.

When she's not marketing, she's probably cooking while listening to a cooking show in the background.

Aly Gomez (she/her), Senior Consultant, Content & Digital Advertising, Capacity Interactive

Aly is a digital marketer, strategist, and educator at Capacity Interactive (CI) with over a decade of experience helping arts and culture organizations tell their stories and grow their audiences. Before joining CI, Aly was Associate Director of Marketing at Cincinnati Playhouse in the Park, and she brings firsthand knowledge of the challenges arts marketers face every day. She’s spoken at multiple national conferences, including CI’s Boot Camp (2017, 2023, 2025), and is known for making digital strategy feel clear, collaborative, and—dare we say—fun.

When she’s not thinking about marketing, she’s thinking about plot twists—usually with a romance novel in one hand and a Pink Drink in the other.

ABOUT CAPACITY INTERACTIVE

Capacity Interactive (CI) is the premier digital marketing consulting firm for arts and culture. Since 2008, we’ve been working with ambitious arts and cultural organizations to engage audiences, build community, and market smarter through close, personal partnerships. Our clients are our passion as much as our industry—we stand up for the organizations and people we serve and are committed to consulting each courageously.