🧡 IN-PERSON WORKSHOP: Building Brand Voice & Tone and Your AI Copywriting Partner

Description

Presenters: Becky Ludkiewicz, Director, Business Development, Capacity; Dan Titmuss, Senior Consultant, SEO, Capacity Build brand voice from the inside out. Capacity Interactive facilitates this interactive workshop to help orchestras define their unique brand values, shape an institutional persona, and identify key target audiences to address across multiple forms of branded marketing communications. We'll guide you in the steps to craft a custom brand messaging guide for your organization. This guide will help ensure that copywriting reflects the orchestra's unique mission and values, remains consistent across platforms, and feels like it’s written by the same person regardless of who on the team is writing. Then, we'll demonstrate how to use a Brand Messaging Guide and other established brand materials to turn ChatGPT into a brand-loyal copy partner. You will learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice. )