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DTSTART;TZID=America/Los_Angeles:20260805T130000
DTEND;TZID=America/Los_Angeles:20260805T160000
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SUMMARY:🧡 IN-PERSON WORKSHOP: Building Brand Voice & Tone and Your AI Copywriting Partner
DESCRIPTION:Presenters: Becky Ludkiewicz\, Director\, Business Development\, Capacity\; Dan Titmuss\, Senior Consultant\, SEO\, Capacity\n\nBuild brand voice from the inside out. Capacity Interactive facilitates this interactive workshop to help orchestras define their unique brand values\, shape an institutional persona\, and identify key target audiences to address across multiple forms of branded marketing communications. \n\nWe'll guide you in the steps to craft a custom brand messaging guide for your organization. This guide will help ensure that copywriting reflects the orchestra's unique mission and values\, remains consistent across platforms\, and feels like it’s written by the same person regardless of who on the team is writing. \n\nThen\, we'll demonstrate how to use a Brand Messaging Guide and other established brand materials to turn ChatGPT into a brand-loyal copy partner. You will learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice. \n)
X-ALT-DESC;FMTTYPE=text/html:Presenters: Becky Ludkiewicz\, Director\, Business Development\, Capacity\; Dan Titmuss\, Senior Consultant\, SEO\, Capacity\n\nBuild brand voice from the inside out. Capacity Interactive facilitates this interactive workshop to help orchestras define their unique brand values\, shape an institutional persona\, and identify key target audiences to address across multiple forms of branded marketing communications. \n\nWe'll guide you in the steps to craft a custom brand messaging guide for your organization. This guide will help ensure that copywriting reflects the orchestra's unique mission and values\, remains consistent across platforms\, and feels like it’s written by the same person regardless of who on the team is writing. \n\nThen\, we'll demonstrate how to use a Brand Messaging Guide and other established brand materials to turn ChatGPT into a brand-loyal copy partner. You will learn how to prompt ethically and discover ways to audit existing copy for consistency and relevance through hands-on practice. \n)
LOCATION:170 Railroad St Santa Rosa CA 95401
UID:e.4182.1463066
SEQUENCE:3
DTSTAMP:20260609T023501Z
URL:https://members.acso.org/events/Details/in-person-workshop-building-brand-voice-tone-and-your-ai-copywriting-partner-1733459?sourceTypeId=Hub
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